Is Online Video the Future for Content Marketing?
Yes. At least that's what the numbers are saying.
Video is taking over the internet. If you are browsing the internet you would have to try very hard to avoid video content marketing and very very hard to avoid video altogether on the internet. If you aren't using video as a content marketing strategy you're doing it wrong.
According to Cisco, by 2017 69% of all consumer based internet traffic will be video. That's insane. Leveraging video to fit your content marketing is important. One of the ways I have seen video used in a very strategic and creative way is through "How to" and "Demo" videos on youtube. Whenever I need to figure out how to do something, from learning the features on a new camera to changing the oil in my car there is a youtube video for it.
Here are two examples of excellent use of video content marketing:
NAPA Filters published a video called "How to change your oil". Basically this was free advertising, and they had a captive audience for seven minutes while they showed you how to change your oil and use NAPA Filters.
MyNiceTie (a website that sells ties) published a video called "How to Tie a Tie: Full Windsor" SEVEN MILLION views later and they have proved how simple it is to use video to reach your audience.
At Trinity University our most watched video on our youtube page is a video from 2013 called "How to Buy a House" and you may wonder why a university would benefit from a video about buying a house, but that's just it, free advertising. As a university our number one job is to educate. It really is a great opportunity to educate people looking for certain types of information while introducing them to the brand.
What are some of the ways you are using video as a content marketing, social media, or outreach medium to build your brand?
Let me know your thoughts in the comments or on twitter @taylorstakes.
